Best pillows for hotels with quality & comfort for every sleeper

Details matter when it comes to creating a truly memorable guest experience and hotel pillow quality will be paramount. The best hotel bed pillows should encompass luxury and durability and deliver exceptional comfort and support for every sleeper.

If you want to transform every guest's sleep, check out this post where we explore which features to look for to pick the right hotel pillow. From down filled pillows with duck and goose down and boutique silk for those with sensitive skin to temperature-regulating wool and eco-friendly vegan versions, focus on luxurious comfort to enable a good night's sleep.

In this blog, we also help you find the best options for different sleeping styles and we recommend the best pillow designs to give guests an extraordinary sleep experience. And don't forget we not only sell our designs to the UK's leading hotels but we also sell directly to homeowners, so everyone can benefit from premium quality pillows and enjoy a wonderfully calm night's sleep.

How to pick the right hotel pillow

Picking the right hotel pillow design is important to ensure everyone can benefit from a restful night's sleep

If you want your guests to enjoy a long-lasting, restful sleep, a pillow which balances support with comfort will be key. We work with leading hotels and spas in the hospitality industry, so all of our luxury hotel pillows meet exceptionally high standards and you can benefit from premium support and durability, and luxurious softness.

We always pay attention to detail, so each hotel pillow is crafted for guests to lay their heads in unrivalled comfort all night long. With a variety of filling options from super-soft, luxurious goose down to hypoallergenic wool for allergy sufferers, we use only the highest-quality materials and offer different support options too.

Hotel pillows: how to find the perfect fill

Down pillow:

Our Harrogate down filled pillows are filled with goose down for a top quality hotel pillow design

Down pillows feel incredibly soft, provide super-gentle cushioning, and are filled with duck or goose down. Ideal for insulation, these down-filled pillows feel light, they are durable and offer balance, support and plenty of bounce-back. Simply add height and alter firmness by fluffing up feather pillows in your hands.

Smartfil®Clusters pillow - boutique silk & spun down:

Our Richmond boutique silk pillow is ideal if you want to offer 5-star luxury and perfect night's sleep. Encased in a soft-to-touch cotton blend cover, this opulent pillow is filled with advanced Smartfil®Clusters and blended with 10% pure silk to offer firm support all night long

If you're looking for an alternative pillow, with all of the fluffiness you can expect from down, but in a filling that is suitable for allergy sufferers, this is it. Ideal for a cloud-like sleeping experience, the clusters retain their shape and softness after multiple washes, to give guests a restful night's sleep every time. This contemporary fill is breathable too; it has been designed to regulate temperature.

Vegan down pillow:

This luxury hotel pillow, the Veneto vegan smart down recycled pillow, is ideal for a luxury hotel where eco attributes and sustainability are key

Made from synthetic fibres, our pillows mimic the softness of real down. Retaining their shape over time, guests will benefit from consistent medium to firm support. This is the best vegan pillow for those who prefer an environmentally-friendly and hypoallergenic sleeping solution.

Wool pillow:

Our deluxe Wool pillow collection is made with a 100% wool filling. It's also covered in a wool quilted 100% cotton outer and has been designed for breathability, thermoregulation and moisture control

If you are looking for premium support , these pillows are firm and designed for relaxation and comfort. Perfect for guests with changing body temperatures during sleep, they'll keep them cool in summer and warm in winter. With moisture-wicking properties, wool pillows are naturally hypoallergenic too, making them ideal for allergy sufferers.

How to choose a pillow for your sleeping style

Offer guests a variety of pillow styles with a pillow menu so they can choose their own luxurious comfort

From a practical perspective, a pillow is a must to provide proper support for your head, neck and spine. All three need to be properly aligned with your spine in a neutral position to reduce stress and help prevent neck and shoulder strain. This way, you can improve sleep quality and help to prevent discomfort for guests. However, did you know that pillow types differ to cover various sleeping styles?

Side sleepers: 50%* of Britons usually sleep on their sides, so think plush and supportive with a medium loft (three to five inches thick) to keep the spine aligned. Look for gusseted designs to take pressure off your shoulders and alleviate any strain on your neck. This can be a good option if you suffer with neck pain. Think wool, vegan, boutique silk and spun down pillows.

Our Skipton spun down pillow makes a great choice for a hotel as it's washable at 60C, the perfect temperature to eliminate dust mites. Brilliant for allergy sufferers, it features Smartfil®Clusters, which are compressible and highly resilient. So you can wash this item repeatedly and expect it to return to its original fullness again and again

Back sleepers: Did you know 7%* of Britons sleep on their back? These hotel quality pillows need to support the neck, keeping an aligned spine. Medium to firm pillows, in terms of support, are ideal with a high loft (five inches or more thick). You may find this design is good if you suffer from a stiff neck. Goose down, spun down, vegan and boutique silk pillows work well for back sleepers.

Stomach sleepers: With 8% of Britons claiming to sleep on their front, your best bet is to look for a pillow, which is lightweight and fluffy. You'll need a low loft (three inches thick or less) or even consider sleeping without pillows to keep the head and neck aligned.

*Statistics from YouGov study on Sleep Habits in 2022

Luxury hotel pillow benefits

Our Hungarian goose down pillow is filled with new white goose down. This creates a soft pillow with plenty of bounce-back. With generous feather clusters, these circulate the air and regulate the temperature. Featuring a light, soft texture, the casing is a down-proof cotton sateen with beautiful piped edges

Forget the average pillow if you want to transform every hotel bed into a sleeping sanctuary. Luckily, luxury hotel pillows are designed with exactly this in mind with a variety of features from breathable materials and hypoallergenic fillings to adjustable lofts.

Hotel quality pillows are specifically designed to meet the high expectations of guests; they are crafted to feel as comfortable for as long as possible to provide a restful night's sleep. Durability is also important and the best pillow for a hotel (and home) will be one, which can withstand multiple washes. Machine-washed pillows are designed to withstand daily wear and tear, without losing their shape or standard of comfort.

Pillow care and maintenance

A good night's sleep will be vital for your guests if you want them to enjoy luxurious comfort and, as mentioned, ensure you invest in machine-washed pillows, which are versatile and can stand the test of time. This is the best way to maintain good hygiene, while catering for a high guest turnover. High-quality pillows, which are hypoallergenic, will help you meet health and hygiene standards and can easily accommodate guests with allergies. You can enhance the overall stay for guests and maintain the shape and extend the lifespan of high quality pillows, if you regularly fluff and air them.

Best pillow sizing

We offer different pillow sizes within each range, so you can pick the best options to suit your personal preferences

Once you've chosen the mattresses for each hotel bed, this is when you should consider the pillow size. This comes down to the different hotel bed sizes you need to fill, where the best pillow type should come in a range of sizes from standard to king. In a luxury hotel, you may also want to offer two pillows per person as standard just as many homeowners would have in their own home.

Standard pillow: This size measures 48 x 74cm and is suitable for twin, double and king size beds. Its best to offer at least two pillows, if not four for extra comfort in a double and queen, whereas two are ideal for a twin.

Large pillow: With 48 x 90cm dimensions, you'll be looking for a pair for a super king and emperor size bed. Perfect for a plush, oversized look.

Square pillow: Choose between 65 x 65cm or large 80 x 80 pillows for extra comfort. These pillows are perfect for back support and look luxurious if you arrange them upright.

How to layer your look

Most high-quality hotels prefer to layer the look for a luxury finish. You can easily achieve this in your hotel or home. Simply add two large pillows to create height then add two standard or square pillows in front to create structure in your design.

Cover up with quality and style

Now that you've carefully curated all of the above, why not prolong your pillow life with the right protector? High-quality designs are ideal for a hygienic finish and top hotels choose from Tencel jersey and cotton to anti-bacterial and Microfibre versions.

Tencel jersey: This feels like a breathable knit, which is super-soft and luxurious for a lovely night's sleep. It's waterproof too, without any stiffness. So you can enjoy a good sleeping experience without problems with spills, sweat and stains.

100% cotton: Naturally soft and breathable, these are perfect for comfortable sleep. This material will regulate temperature, absorbing moisture effectively for a fresh dry pillow all night long. These cotton protectors, which include quilted versions, are strong and long-lasting and designed to endure frequent hotel washing.

Anti-bacterial quilted: Hygiene is a key concern in the hospitality industry so these are particularly beneficial if you want to prevent bacterial or mildew growth. This pillow also minimises odours and will keep your pillows fresh. The quilting adds an extra layer of plushness, too.

Microfibre: For comfort, hygiene and durability, pick a microfibre protector. Designed for frequent washing, these will protect the pillow from moisture with a fine layer of microfibre padding, featuring a diamond stitch to keep the protector flat with a stylish envelope finish.